10/2022 - 09/2025

Socially-acceptable Extended Reality Models And Systems


The revolutionary opportunities opened by eXtended Reality (XR) technologies will only materialize if concepts, techniques, and tools are provisioned to ensure the social acceptance of XR systems; by this we mean that the XR system should not be just innovative and functionally complex, but also provide an experience that: satisfies the goals and needs of the user, is in compliance with the social context in which the system is being used, and is transparent, safe, secure, explainable and is trusted by the user.


  • Current generations of XR systems fail to provide the XR experience they were envisioned for.
  • State-of-the-art models and technologies of XR systems fail to ensure full-fledged social acceptance.


  • A truly XR experience requires a major paradigm shift in the way XR systems are designed, implemented, deployed and consumed. An inter-disciplinary, multi-sectorial, case-study-driven approach is called for.
  • SERMAS will lay the foundations of next-generation XR systems, looking at social acceptance where it depends, both on the technology and on people who relate and interact with the technology.


  • Develop the SERMAS Toolkit, a set of formal and systematic methods and tools that will allow innovators to model, develop, analyze, test and user-study socially-acceptable XR systems.
  • Apply the SERMAS Toolkit to industrial case studies drawn from real-world application scenarios, thus paving the way to transferring project results to industrial practice. This will be possible through the active participation in the consortium of the industrial developers of mass-use industrial XR applications.
  • Enable innovators to leverage the SERMAS Toolkit to improve the social acceptance and cut down the time-to-market of their XR systems, thereby enhancing the competitiveness of the vendors.
  • Produce the wider SERMAS Methodology to position the use of the Toolkit and enlarge its outreach.


  • Prof. Dr. Iryna Gurevych (Principal Investigator)
  • Thy Thy Tran, Ph.D.
  • Dominic Petrak, M.Sc.

Meet the eight partners in the project consortium


The project is funded by the European Union.

SERMAS is a research and innovation project carried out by four universities, one system integrator, one cascade funding manager and two companies as XR adopters.

We started our three-year-long XR journey on 1 October 2022.


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